1.Print Media: Print media is the oldest choice. There are many recruitment campaigns in print and organizations use them as an opportunity for brand building.These ads are eye catching, stylish, creative and colorful.//
2.Electronic Media:Very effective means as in terms of sheer reach it is unmatched. It is most favored when recruiting non-technical staff. One can attract non-active job seekers through this media. It can also be used for brand building.//
3.Banner Advertising: Banner advertising is a form of online advertising that entails embedding an advertisement into a web page. These web pages are the most visited web sites. {Mail service providers, entertainment portals etc.} This method was very popular in the late 90s and the early part of the century, but with emergence of other forms of online advertising , banner advertisement is not very widely used.
4.Job Portals: A job portal is essentially a medium which helps bring employers and job seekers together. Most prospective candidates use internet to find out what is new in the job market. Catching them on to spot an online recruitment are much better than through print or electronic media.//
5.Organizational Websites: There is an increasing trend of companies to set up their own websites for attracting candidates. Apart from brand building , these offer the employee to have a better understanding of the organizational culture, before applying online.//
6.Social / Business Networking Sites: Apart from business networking sites like linkedin.com, recruiters are using social networking sites like facebook, orkut etc.
0 Comments