The basic reason for the growth in the consumer movement is that consumers feel there is an unfair use of business power because the power-responsibility relationship is out of balance. Consumer advocates claim that the balance of power lies with sellers and that business has failed to exercise responsibility the massive power it has.
A key reason for the imbalance of power is that consumers today are more dependent on business for product quality than is that consumers today are more dependent on business for product quality before.
A second reason for the imbalance of power also relates to product complexity. Complex products often require special handling or special use which is different from that to which consumers are accustomed.
A third reason for the imbalance f power revolves around packaging. Packaging often prevents consumers from adequately inspecting a product before purchase, thus forcing them to rely upon the written description on the package.
A key reason for the imbalance of power is that consumers today are more dependent on business for product quality than is that consumers today are more dependent on business for product quality before.
A second reason for the imbalance of power also relates to product complexity. Complex products often require special handling or special use which is different from that to which consumers are accustomed.
A third reason for the imbalance f power revolves around packaging. Packaging often prevents consumers from adequately inspecting a product before purchase, thus forcing them to rely upon the written description on the package.
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